Zune hardware is dead, long live Zune software

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Literally moments after I wrote a missive regarding the future of Microsoft’s content, music, and gaming platforms, news broke that indeed Microsoft would end production of all Zune hardware. .

This, although a surprise, is not the “end of Zune”, or such nonsense, rather it is an admission by Microsoft that now that they have a solid line of mobile phones running Zune software, it There is little need for other devices that mimic only part of their functionality.

Microsoft is indeed killing its iPod Touch. Before we go any further, here is the source of this story, a pair of tweets from a Source Bloomberg:

In other words: Zune (hardware) is dead, long live Zune (software). Zune software will continue to exist on PC, Xbox, and Windows Phone 7 mobile line.

In fact, this can be seen as a positive moment for Zune, as Microsoft is not giving up on the rumored project, simply integrating it into the new Microsoft product line. Zune software has always been better than Zune hardware, so that’s hardly a blow.

I still have my first gen Zune somewhere, maybe I should frame it.

Update: The following is a comment from Microsoft:

“We have nothing to announce regarding any other Zune device, but we recently introduced Zune HD in Canada through the Zune Originals store and remain committed to supporting our devices in North America. We are excited about the consumer enthusiasm for Zune on many new platforms, including Windows Phone 7 and Xbox 360. Our long term strategy focuses on the strength of the entire Zune ecosystem on platforms. Microsoft forms.



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